How to excise vanity and hypocrisy from product decision-making before committing millions in capital and thousands of engineering hours.

Key frameworks:

• The Pre-Mortem Protocol: Writing the project's 'obituary' on day one.
• Dismantling echo chambers in corporate roadmap planning sessions.
• Distinguishing between genuine customer demand and internal political posturing.
• Cultivating intellectual honesty as an engineering virtue.

Background music from YouTube Audio Library.